Learning About SEG
Understand the term SEG and how it applies to your trade show booth design.
What is SEG (Silicone Edge Graphics)?
How Do I Install Silicone Edge Graphics?
Installation of SEG fabric is rather simple. For best results, you’ll want to start by tucking in each corner and then begin tucking the middle sections. From there, you work your way back to each corner on each side. If you notice any ripples or bubbling you may need to take a step back.

Installation Video
For a better visual, please watch our video below. Around the 24 second mark, you’ll see how SEG fabric is applied to a real trade show display. While it does not necessarily follow the instructions above, everyone has their own technique.
Trade Show & Event Marketing eBooks
Download any one of our useful Ebooks. They’re designed to help you with your overall marketing efforts when planning your next experience.
The Multi-Trade Show ROI & Budget Tracker
Seamlessly track your entire trade show yearly budget and provide a clear Return-on-Investment
Trade Show Booth Guide
Have a More Successful Trade Show Exhibit Experience This Year
Trade Show Planning Worksheets
Everything you need for your next trade show conveniently packaged in one easy to use guide. Because were not all neurotically organized.
Trade Show Booth Space Selection
Are you ready for a more profitable trade show experience?
16 Ways to Cut Costs on Your Next Trade Show
Lets take a look at how you can keep your costs low without sacrificing quality.
The Last Event Budget Template You Will Ever Need
Use this budget to easily manage all your expenses and know EXACTLY where your spend is going.
Our Turnkey Process
Focus on what you need to do and let us handle the rest of your trade show booth experience. Our cement-to-ceiling service includes 3D Designs, Fabrication, Logistics, Staffing, Installation & Dismantle, Show Paperwork, and On-Site Management.

We are strategically located on both East and West Coasts, saving our clients on costly shipping charges.

We use the lightest exhibit materials in the industry to cut weight and save on drayage costs

Our trade show displays consistently boost clients revenue, increase leads and skyrocket brand awareness.

Just storing booth materials can be expensive. If you choose to rent an exhibit, those costs virtually disappear.

Coast to Coast Service and Reliability
Strategic placement on the East and West coast guarantees Marketing Genome can handle any trade show display … anywhere.
Say Hello Let’s Talk
Simply reach out, and one of our expert marketing consultants will get on the phone for a complimentary brainstorm and evaluation session to find out how we can help you with your next trade show display.
